- What
- Venture fund for consumer-goods brands; $22.8M Fund I closed in April 2026.
- Who
- Better-for-you consumer brands with $2–10M net revenue, MENA and India, GCC first.
- From abroad
- Within the region: MENA and India, GCC at the core; $2–10M net revenue All programmes open to founders from abroad →
Checked · October 2026 · homegrowncpg.com · How we check ↗
See Homegrown Ventures on the map next to the other 96 programmes in the UAE — and filter the whole Gulf by type, deadline and equity.
Open the map →In detail
Homegrown Ventures is a venture capital — consumer packaged goods in the UAE. Dubai-based venture fund built for consumer goods — the first in MENA, by its own description. It backs early-stage, better-for-you brands in food and beverage, health and wellness, personal and home care and lifestyle across MENA and India, with the GCC at the core; Fund I reached its final close in April 2026 at over $22.8 million.
- Amount
- Fund I: over $22.8M (final close April 2026) · ticket size not published
- Eligibility
- Launched consumer brands with $2–10M net revenue; MENA and India, GCC at the core
- Sectors
- Food and beverage
- health and wellness
- personal and home care
- lifestyle
- Portfolio
- AÏZA
- Plaay
- Bambuyu
- Gramiyaa
- Tarwi
- Pawpots
- Status
- Open — applications reviewed on a rolling basis through the form on its contact page (checked October 2026)
Is this for you?
Where is your company?
Are you open to giving equity?
We match them against what Homegrown Ventures publishes.
A guide to the published criteria, not a decision — the programme selects.
What the source says
“MENA and India, with the GCC at the core”
“The first venture fund in MENA built for consumer goods.”
“$2–10M net revenue”
“AÏZA | Plaay | Bambuyu | Gramiyaa | Tarwi | Pawpots (portfolio block on the homepage)”
“Applications reviewed on a rolling basis”
“In April we completed the final close of Fund I, raising over $22.8 million”
Closing soon on the map
Finspire
WISE EdTech Accelerator
QSTP Incubation
Compare VC funds & investors in the UAE
| Cost | |||
|---|---|---|---|
| Homegrown VenturesVenture fund for consumer-goods brands; $22.8M Fund I closed in April 2026. | not published | Equity | Open |
| 212VC backing B2B tech startups as they expand globally; presence in Dubai and Doha. | not published | Equity | Active |
| BECO Capital$820M+ AUM across five funds, investing Pre-Seed to pre-IPO; cheque size not disclosed. | not published | Equity | Active |
| Constructor CapitalVenture capital checks of up to $10M, pre-seed to Series A. | up to $10M | Equity | Active |
| Leo CapitalPre-seed and seed cheques, leading or co-leading rounds. | not published | Equity | Active |
| MEVPEquity tickets of $3M to $5M from Middle East Venture Fund IV ($105M). | $105M | Equity | Active |
| Natural VenturesVenture capital from a $100m impact fund for water and food tech. | not published | Equity | Active |
| Oraseya CapitalEquity investment from an AED 500M fund, pre-Seed to Series B. | not published | Equity | Active |
| Phoenix Venture PartnersEquity of USD 100,000 to 7.5 million from its $50M Innovation Fund (PVPIF). | USD 100,000 to 7.5 million | Equity | Active |
| Plus VCEquity from seed to Series A — about $100K at seed, follow-ons up to $500K. | up to $500K | Equity | Active |
| Primal CapitalSeed-to-growth investment in applied technology and digital assets. | not published | Equity | Active |
| Shorooq PartnersEquity investment, stage-agnostic. | not published | Equity | Active |
| VentureSouq (VSQ)FinTech and ClimateTech thematic funds active. | not published | Equity | Active |
| Venturewave CapitalImpact VC for Series A and B tech companies, with an Abu Dhabi office in ADGM. | not published | Equity | Active |
| Access Bridge VenturesEquity investment from a $35M fund. | not published | Equity | Active |
| Ajeej Capital — Cabrit Venture Fund IAjeej Capital's early-stage fund for Bitcoin and blockchain startups (launched 2025). | not published | Equity | Active |
| Annex InvestmentsEarly-stage venture funding with hands-on mentorship, Seed to Series A. | not published | Equity | Active |
| Bunat VenturesEquity investment. | not published | Equity | Active |
| BYLDPre-seed and seed equity, leading rounds. | not published | Equity | Active |
| COTU VenturesPre-seed and seed equity; initial cheques $150k–$2m. | $150k–$2m | Equity | Active |
| Further VenturesCo-founder-style equity from formation to Series A, with reserved follow-on. | not published | Equity | Active |
| General AtlanticGlobal growth investor; over $3B deployed in the Middle East since 2012, led eyewa’s Series C. | not published | Equity | Active |
| Global VenturesEquity from a $400M AUM fund backing growth-stage companies. | not published | Equity | Active |
| HashedVenture investment in AI, crypto and frontier tech. | not published | Not published | Active |
| Iliad PartnersEquity from a $50M Fund I, pre-Series A and Series A. | not published | Equity | Active |
| Klumi VenturesCo-invests in early-stage blockchain startups, pre-seed to Series A. | not published | Equity or tokens | Active |
| Lunara PartnersEquity investment from pre-seed to pre-liquidity. | not published | Equity | Active |
| Mindshift CapitalGender-lens VC for post-seed, women-led startups in the U.S., Europe and the Middle East. | not published | Equity | Active |
| MSA Novo (Novo Capital)Multi-stage equity investment. | not published | Equity | Active |
| Mubadala CapitalEquity investment from a $755bn+ asset manager. | not published | Equity | Active |
| Nuwa CapitalVC equity investment; stage range. | not published | Equity | Active |
| PartechSeed checks of €300k–€3m; further funds for venture, Africa, growth and impact. | €300k–€3m | Equity | Active |
| Raiven CapitalEarly-stage VC; $125M fund run from DIFC for AI, IoT and emerging-tech startups. | not published | Equity | Active |
| Salica Oryx FundEquity for seed-stage MENA tech startups. | not published | Equity | Active |
| TAU CapitalGrowth-stage DeepTech VC investing about $15M per company. | not published | Equity | Active |
| TVM Capital HealthcareHealthcare growth equity. | not published | Equity | Active |
| Wamda CapitalEquity in Seed to Series A technology startups. | not published | Equity | Active |
| White Star CapitalSeries A to B investment from a $250M Fund IV. | not published | Equity | Active |
Highest amount in each programme’s own “What” line. Other currencies converted for sorting only (Gulf pegs; KWD, EUR, GBP approximate).
Questions founders ask
What does Homegrown Ventures offer?
Venture fund for consumer-goods brands; $22.8M Fund I closed in April 2026.
Does Homegrown Ventures take equity?
Equity.
Can founders from abroad apply?
Within the region: MENA and India, GCC at the core; $2–10M net revenue.
Is there a deadline?
No closing date is published; applications are open.
How do I apply?
Through its own application form — the Apply button on this page goes straight there.
Sources
Primary source · homegrowncpg.com · Checked October 2026